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Marketing intelligence: types, definition, examples – Infographic



Developing several types of market intelligence to build strong customer relationships is an integral part of any successful business.

Marketing intelligence types and solutions provide an in-depth understanding of the consumer behavior, preferences, and intentions.

Moreover, the competitive intelligence approach aids your business in monitoring competitors and planning your own business decisions.

This infographic contains:

  • What is market intelligence? Definition, meaning, and goals.
  • Types and examples of market intelligence.
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51 Marketing segmentation examples – Infographic


As you might now, marketing segmentation is the process of dividing a particular market into smaller segments having similar needs or characteristics.

And if you a marketer, surely you think of the key market segment examples such as behavioral, demographic and geographic types of segmentation.

However, there are much more examples that can help you define and break down your target market into smaller and much more manageable groups.

In this infographic:

  • 51 examples to help you identify your target audience and groups
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Primary data vs secondary data- Infographic (comparison chart)

Primary Data VS Secondary Data- Comparison Chart 2

The difference between primary data and secondary data in marketing research is essential in marketing research and analysis.

Primary sources of data collection have their advantages (such as addressing specific research problems) and applications in data management and storage.

On the other hand, secondary data gathering has also a range of benefits, best practices, and an important meaning in the marketing and data world.

In this infographic:

  • What is primary data and what is secondary data? Definition.
  • Primary data vs secondary data: sources, advantages, and disadvantages.
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Types of sampling methods and techniques in research – infographic


The main goal of any marketing or statistical research is to provide quality results that are a reliable basis for decision-making.

That is why the different types of sampling methods and techniques have a crucial role in research methodology and statistics.

Your sample is one of the key factors that determine if your findings are accurate.

Making the research with the wrong sample designs, you will almost surely get various misleading results.

In this infographic:

  • The various types of sampling methods: briefly explained.
  • Probability and non-probability sampling.
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What is market analysis – Infographic

What is Market Analysis - Infographic

No matter what type of business you run, you need a deep understanding of the core of your market.

Obtaining this understanding is the primary goal of a market analysis.

You need to clearly know and sense what your customers want, what your competitors do, what is the size of the market, its growth trends, what critical and legal issues you have to face and there are many other questions you must know the answers.

In addition, the market analysis is a key part of your business plan and overall strategy.

In this infographic:

  • What is market analysis? Definition.
  • What includes a market analysis? Key dimensions and elements.
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Types of qualitative research – infographic

Types of Qualitative Research Infographic

Nowadays, our world is more complex than ever before and so are we.

However, as a marketing expert or a business owner, you struggle to understand why people think, react, feel and behave in the way that they do.

This is where qualitative research methods come to help with their focus on the natural setting and the points of views of customers and buyers.

In this infographic:

  • What is qualitative research? Definition and benefits.
  • Different types of qualitative research methods.
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Defining the market research problem – Infographic

Defining the Market Research Problem Infographic

Implementing the marketing research steps creates a crucial basis for the success of the overall marketing activities and process.

And everything starts from one point – defining the market research problem.

By nature, defining problems is not an easy task. However, defined in the right way, they are the half battle.

Many marketing research failing from the start because the problem is poorly defined.

As a marketer or businessman, you know that problems are the power which drives the business world.

In this infographic:

  • Why is defining the market research problem so important?
  • Steps to define a marketing research problem?
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