Today, organizations engage with prospects and connect with customers in many ways, and hence, data is a significant component of marketing.
The organizations should leverage their marketing campaigns and strategies to connect with customers, and the only way to achieve this is via high-quality data, analytics, and insights available.
The companies can target their customers and acquire better ROI results with the help of data-driven marketing tools. So, what actually is data-driven marketing?
Data-driven marketing can be termed as the strategies built on insights extracted from big data analysis gathered via consumer engagements and interactions to form predictions about behaviors in the future.
This includes the understanding of data you can acquire, understanding of data you already have, and apply all this data effectively in your marketing strategies.
Today, data-driven marketing has transformed into a significant part of the business and advertising strategy from an innovative approach.
The one primary goal of data-driven marketing is to personalize and enhance the customer experience. Both consumers and business can benefit a lot from this approach.
The advantages of data-driven marketing include better product development, refined customer experience, multi-channel experience, and personalized marketing.
The examples of data-driven marketing include targeted email campaigns, optimized paid search, dynamic advertising, and retargeting.
Data-driven Marketing Tools
Data-driven marketing tools are the ones that provide the data the marketers require to target their potential customers and save themselves money and time in the process.
These tools will let you figure out where your potential customers are online. This is helpful to know your visitors’ location and how they are reaching your website.
So, this way, you can effectively plan your future marketing efforts based on that knowledge. Now, let’s have a look at the top data-driven marketing tools.
HubSpot offers a complete platform for content marketing management, SEO and web analytics, landing pages, and social media marketing. With this tool, you can create personalized landing pages, social media analytics, message scheduling, and many more.
It offers various tools for CTAs, lead management, analytics, blogging, and SEO. You can measure your ROI and you can also get blog SEO recommendations, mobile optimization, and integrated social publishing with its tools.
2. Google Analytics
Google Analytics is a web analytics platform that utilizes big data technology for tracking the behavior of a website.
It reports the activities of visitors, which include, the average time they spend on the website, amount of traffic a particular page acquires, how they engage with the website content, e-commerce sales, bounce rates, and many more. Due to its features, it has become one of the most popular data-driven marketing tools.
SimpleGraph is a free tool for tracking data and making graphs quickly. Also, the people involved in data-driven marketing can quickly share graphs with this tool.
The key features include sharing, editing, and creating graphs of any metrics, updating, editing, and viewing graphs easily, and obtaining graphs without any complex spreadsheets.
4. Crazy Egg
Crazy Egg is a powerful heat mapping tool that displays how many scroll and click-through your site.
It also calculates links, tabs, and pages clicked thus enabling you to understand what’s not and what is gaining the attention of the visitors of your website. This tool is mainly used for visualizing analysis data and web activity.
Buffer is an online marketing tool that allows for social media scheduling. It is also a handy reporting tool. Buffer can be used by anyone regardless of their social media experience or skills.
This tools enables you to distribute and access analysis, and schedule social media posts.You can also optimize images and video for different social platforms using multi-media extensions.
Litmus is a tool that optimizes your email. With this tool, you can track and test emails for sending a higher-performing and better-looking email.
This tool works with email software such as MailChimp, VerticalResponse, and others. You can also see email client engagement, popularity, geolocation, forwards, and prints.
Before you send an email, scan testing scans that email and offers feedback and scores for corporate filters and common ISP.
Canva enables you to create social media images of high quality with the help of a drag and drop interface, and you need not have any knowledge on design for using this tool.
Beginners can easily use Canva as the templates and layouts are customizable and prefabricated. This tool also helps you create advertisement banners, covers for documents, infographics, and many more.
Yesware works right from Outlook or Gmail inboxes and tracks emails, thus enabling data-driven marketers to work smarter. With this tool, you can instantly view when an email is opened.
This tool also enables you to know how to reach out to the right prospects at the right time. So, with real-time insights provided by this tool, you will be able to close more deals.
9. Google Search Console
Google Search Console is a set of resources and tools that enable you to create and maintain websites and mobile apps which are Google-friendly.
This tool monitors the website’s performance in the Google Search Index. In this tool, you can create robots.txt, sitemaps, and many other things.
It also gauges the performance of your keywords. You can discover blocked pages, missing HTML elements, and 404 errors with Google Search Console.
10. Constant Contact
Constant Contact is an email marketing tool, mainly for nonprofits and small businesses.
You can create relationships and personal connection that drives customers to come back by creating a marketing strategy and question-answering. You can manage your email templates, contacts, and email lists with this tool.
Your customers can acquire services and products, including online listings, facebook promotions, surveys, events, and email newsletters.
Today, the primary goal of any marketing strategy is to personalize and enhance the customer’s experience, and data-driven marketing helps achieve this goal.
With the help of its tools, data-driven marketing helps marketers to stay relevant in this highly competitive B2C universe.
If you think there are any other tools that belong to the above-mentioned list, please drop them in the comments section.